isocket makes it super easy to buy and sell premium display ads on the web's best sites! Take the publisher tour or purchase an ad campaign in 2 minutes!
Humbled that our community keeps growing with awesome new people! It’s been a few weeks since we’ve done a new publisher update, so please forgive the length 
Some of these publishers are still adding more properties and inventory, so if you know you want something specific please let us know! Here’s just a few of the hundreds of publishers who have recently joined:
- Gawker, Lifehacker, Gizmodo, and the rest of Gawker Media – 15M readers of entertainment, tech, sports, and news sites.
- VentureBeat – one of the best technology and startup news sources. Oh, and the fabulous Jolie O’Dell.
- UrbanDictionary – 23M people go here monthly to learn what a “kardash” is.
- Bonnier - major consumer brands like Popular Science, Parenting mag, and the TransWorld sports mags.
- IDG Tech Net – one of the largest premium networks of technical and business properties, like Macworld, PC World, and CIO.
- The Grammys – yeah, the Grammys award show has a website! 1M monthly music lovers.
- AppleInsider, MacNN, and Electronista. Millions of tech and Mac fans!
- CarbonAds – premium vertical ad network in the web design and development verticals.
- Bloginity – voted one of the most influential beauty and fashion blogs.
- Christian Science Monitor.
- Search Engine Journal and more from Alpha Brand Media – one of the industry records for all things search.
- Minneapolis Star Tribune – newspapers on the internet? Whoa, technology!
- Boston.com – It’s about Boston.
- Orange (France Telecom) – huge Latin America network of premium spanish speaking properties.
- AllRecipes – 15M foodies.
- Cult of Android.
- Reason, Powerline, and American Thinker - because the world needs a little bit more.
- theChive – 8M a month visit to Keep Calm and Chive On.
- Models.com – 1M people that dress way better than we do.
- Adotas – covers online advertising industry.
- FanPop – 16M fans of everything.
- Social Media Examiner – one of the top industry record sites covering all things social and marketing.
Join me in welcoming them… and go buy some ads! Many of them are offering special pricing to celebrate the launch of their BuyAds.com stores.
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One of our most requested features (hat tip to @masuga) has been a way to set-and-forget ad campaigns so they continually renew themselves. This is great for advertisers who found a publisher they love sponsoring and want to do so perpetually, but need incremental billing cycles (e.g. a monthly CC charge) and no long term commitments.
A subscription campaign clones itself over and over.
Imagine you have a month long campaign running on VentureBeat.com. You aren’t ready to commit to a year long campaign, but you do want to keep the good times rolling for the foreseeable future. By subscribing to the campaign, when the current campaign is about half way through (ex: 2 weeks left) BuyAds will automatically clone the campaign into a new order scheduled to start as soon as possible after your current campaign ends.
So your campaign is running from June 1st to June 30th on VentureBeat. You subscribe to it. Around June 15th, BuyAds will make a carbon copy that will try to start on July 1st. Everything will be the same – same number of impressions / same number of days, same length, same price, same ad zone, etc.
Subscription orders are automatically approved and billed.
We wanted things to be as set-and-forget as possible. So when the cloned order is created, it is automatically approved and billed. So the publisher doesn’t need to manually approve each new instance on an already approved subscription. Hopefully the advertiser is paying with a credit card – if so, it will be billed as soon as the clone happens. If the advertiser is paying by invoice, they hopefully have enough time (about half of the current campaigns length) to pay their bill before the next start date.
When it comes to creatives, the normal rules apply. Any changes made by the advertiser to the creatives need to be approved by the publisher before going live. But when the cloning happens, BuyAds will clone any of the active creatives as they exist at that moment.
Easier reordering and how to subscribe to a campaign.
Before today, if you wanted to reorder an existing campaign it would take you through the shopping cart. Now when you click the reorder button on the campaign it takes you to a simpler form.
This is where you can subscribe to a campaign. So in the act of reordering a campaign, if you want it to keep running automatically you just check the box.
Buyer or Seller can cancel the subscription at any time.
All orders on BuyAds/isocket are guaranteed orders, which means you can’t cancel the campaign itself part way through. But either party can cancel the subscription at any time, which will stop the most recent campaign from automatically cloning itself.
BuyAds will always do the best it can to place new cloned orders, but in situations where the publisher is sold out then we will automatically cancel the subscription. From the above example where the current campaign was ending on June 30th, if there was no availability until July 10th then BuyAds would schedule the next campaign to start on the 10th. But if it gets too far in the future we cancel it.
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With all of the ways to buy advertising these days you would think that buying directly from publishers wouldn’t be that interesting to an advertiser, but that’s just not the case. Finding high-value pockets of direct inventory on premium publishers and locking it up for a guaranteed order is still something that direct advertisers love to get their hands on, but the problem is it’s still really hard to do.
When the money can’t flow to directly to publishers in an easy way many advertisers will take the path of least resistance and go through remnant networks or RTB.
What we’ve found is when publishers give these same advertisers an easier way to access their best Tier 1 inventory in a way that makes sense for both sides (quality control, etc), they’re willing to buy directly and spend money on higher quality inventory.
With BuyAds we’ve seen this type of behavior happen with direct advertiser after direct advertiser so I thought it would be good to explain some of the main reasons why.
Testing and Scaling
The name of the game for direct advertisers when buying site specific guaranteed inventory is testing and scaling, but it’s too resource and time intensive for most to deal with. This means they’ll skip buying direct and instead will funnel their money through the remnant market since it’s easier for them to buy. With BuyAds direct advertisers can access the best inventory of publishers that are using isocket and buy it in a way that makes sense. This empowers them to find, buy, test, rework and scale their campaigns quickly and easily without all the hassle.
Less Paperwork and No Hassle
Most larger direct advertisers struggle the most with their own accounting systems and other internal processes that make it hard for them to test out new inventory. Each new publisher needs to be added as a vendor and each new order needs to have a PO attached to it. With BuyAds direct advertisers only need to create one accounting relationship that then gives them access to an entire catalog of top tier inventory. This makes it easier for the money flow, which is always a good thing for both advertisers and publishers.
Lower Minimum Buys and Easy Access to Publisher’s Best Inventory
The efficiency that isocket gives publishers empowers them to accept smaller orders that wouldn’t have made sense with a traditional sales team. This allows direct advertisers to test out more inventory at smaller order amounts which means no more out clauses that need to be signed by the publisher. So, instead of a $25k order with an out clause after 24 hours, it would be a $5k order that gets fully trafficked to completion.
The BuyAds Concierge is Awesome
If a direct advertiser is spending more than $1,000 they have the option to work with our BuyAds Concierge which is a free service that makes finding and buying the best inventory even easier. All the direct advertiser needs to do is let the BuyAds Concierge know the audience they’re looking for and the budget they’re looking to spend and we take care of the rest. We’ll take the time to find the best publishers for the campaign and build up a custom media plan that’s easy to execute. The advertiser can buy what they want and remove what they don’t — it’s totally up to them. You can think of it as getting the direct advertiser all the way to the finish line and letting them do the rest. It saves them time and tons of hassle for their direct buys and we’re always happy to help.
We love working with direct advertisers of all types, so if you’re interested in seeing what inventory we have available you can check out the BuyAds marketplace or email us directly with any questions at hello-at-buyads-dot-com.
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