Strategic Partnership Adds Efficiency and Effectiveness to Media Buying Process
November 4, 2014 (CHICAGO) – Advertising agencies will soon be able to purchase premium, guaranteed inventory programmatically through a new partnership between leading media buying and selling software provider, STRATA, and the automated guaranteed platform, iSocket. The partnership will allow STRATA’s 1000+ media buying agencies to purchase premium direct inventory through iSocket efficiently and allow for a faster and more accurate ordering process from beginning to end, starting with the Request for Proposal (RFP).
The partnership will provide a unique electronic gateway between STRATA’s 1,000 plus agency buyers and iSocket’s premium publisher catalog, speeding up transactions of guaranteed media while decreasing costs and streamlining processes. STRATA has over $50 billion worth of electronic transactions flowing through its systems annually, while iSocket works with top premium web properties including Condé Nast, Forbes, and Reuters. iSocket’s sales automation and programmatic direct tools eliminate many of the errors and overhead costs that are common to the manual media sales process.
“This partnership allows agencies to have direct access to premium inventory from leading publishers, which adds convenience and accuracy,” said Joy Baer, STRATA President. “From RFP through invoicing, the digital buying process has been streamlined programmatically to help agencies eliminate unnecessary overhead. iSocket’s focus aligns with our goal to make media buying even more efficient for our agencies.”
“I’m very excited to be working with STRATA. They’re one of the most trusted names in media buying and selling and work with an impressive roster of independent agencies,” said Richard Jalichandra, CEO, iSocket. “One of iSocket’s core philosophies is a commitment to openness. We believe that to serve our clients to the best of our ability, we need to work seamlessly with the tools they already rely on. STRATA is one of those – their tools are a key component of so many media companies’ workflows. We know this partnership will help our clients get more out of our software and make both of our platforms stronger.”
STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year. As the system of choice for over 1,000 agencies nationally, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world. To learn more, visit http://stratag.com/
iSocket is a technology platform purpose-built to simplify the buying and selling of fixed price, premium, reserved inventory. iSocket For Publishers (iFP) sales automation and programmatic direct tools allow top publisher sales teams to focus on relationships and strategy, while iSocket For Advertisers (iFA) makes it easier for agencies, brands, and buying and planning platforms to execute orders of well-defined, guaranteed inventory directly with top publishers. Through automation, iSocket is able to eliminate many of the errors and overhead costs that plague the manual media sales process.