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IAB Revises Ad Units
Yesterday the Interactive Advertising Bureau announced they have revised their Ad Unit and Rich Media Creative Guidelines.
The IAB President and CEO, Randall Rothenberg said, “These guidelines expand upon the seminal work begun with the Universal Ad Package and give interactive publishers even more opportunity to provide marketers with innovative solutions that engage consumers.”
The revision adds two new banner sizes:
- 3:1 Rectangle: 300×100 IMU
- Pop-Under: 720×300 IMU
There was also an update in the Rich Media Creative Guidelines which now says, “Rich Media” is defined by a user’s ability to interact with it, aside from the ability to click on it. This separates Rich Media from basic animated ads.
IAB also expanded ad delivery coverage to email, static and dynamic web pages.
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