Two New Features: Auto Renew and Short URLs
After some seller feedback, we completely re-worked the way sockets renew. You can now choose to have the socket auto renew during the socket creation process and you can also give the buyer first dibs on renewing the socket before it goes back on the open market.
Also, take a look at your URL bar and you’ll see that we’ve mixed things up a bit with short URL’s. Hopefully, these changes will make a lot more sense. In the next few days you will be able to have beta.isocket.com/group/Your_Group_Name_Here. We think short and logical URLs will help with your branding and direct sales process.
As always, feedback is appreciated.
BlogIndiana Conference Notes and Presentation
This past weekend I spoke at the first BlogIndiana conference in Indianapolis. I led a session on blog monetization and was part of a panel about building a community. Kudos to the organizers on a great event.
I wanted to share some additional thoughts from the building a community panel:
- You can’t build a community, just like you can’t build love. You can make it easier for people to love you (the closest thing to “building”), but in the end you can’t control it.
- You make it easier for a community to form by recognizing why they form and reducing those frictions.
- What do people get out of being in a community? It has to do with all parts of human nature that drive people to be a part of any type of community. Interactions with other people, self spotlight, satisfaction from contributing to an argument, etc.
- You can maximize these drivers by making it easy for members to communicate with each other, contribute to the dialogue, receive credit for their contribution, receive something tangible (like traffic), etc.
Also from the panel: I mentioned Hugh Macleod’s Stormhoek wine story and how social media concepts were used (back in ‘04/’05) to promote this small wine company. There’s also the important point about how social objects (like blogs) foster communities. You can read the Stormhoek story here, social objects in Hugh’s words here, and more.
Below is the powerpoint (yuck) from my session. I’m trying a new embed service since SlideShare was down. I’m not sure if I’m happy with it… it messed with the formatting.
ad:tech Chicago Underwhelms
The isocket team was in Chicago this week to crash the ad:tech conference. We were excited to lobby-con and see the exhibitors… until we got there. This was our first ad:tech, so perhaps our expectations were high, but overall there wasn’t a lot going on and the exhibit hall was small.
We heard a lot of people use the word “underwhelmed”. Is there nothing exciting happening in advertising technology? Is this just a down year? Is Chicago losing it’s ad conference worthiness against the bigger venues like San Fran and NYC?
We prefer to shake things up a little bit, see where the chips fall. Hopefully the next round of innovation gets people excited again.
Edit: However, it’s hard to have a better conference venue than Chicago’s Navy Pier on a beautiful August day.
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About isocket
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really expensivecommission-free ad platform. We're aMidwestSilicon Valley startup working passionately to improve the advertising options available to you. -
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