ad:tech Chicago Underwhelms

The isocket team was in Chicago this week to crash the ad:tech conference. We were excited to lobby-con and see the exhibitors… until we got there. This was our first ad:tech, so perhaps our expectations were high, but overall there wasn’t a lot going on and the exhibit hall was small.

We heard a lot of people use the word “underwhelmed”. Is there nothing exciting happening in advertising technology? Is this just a down year? Is Chicago losing it’s ad conference worthiness against the bigger venues like San Fran and NYC?

We prefer to shake things up a little bit, see where the chips fall. Hopefully the next round of innovation gets people excited again.

Edit: However, it’s hard to have a better conference venue than Chicago’s Navy Pier on a beautiful August day.