Custom Placeholders and More

Checkout the new custom placeholder functionality many of you have been asking for. You now have a choice of being able to display your own “advertise here” banner or rotate through your own set of custom images. Then, watch everything magiaclly flip over to an ad once that piece of inventory is sold. Let us know what you think!

September 29, 2008 | Filed Under Beta, Features

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isocket Moves to Silicon Valley

As my former programming teacher used to say, “we’re happier than a toad on a log” to announce that isocket has arrived in beautiful Silicon Valley. Evan, Zak and myself packed up our geekly equipment and drove 2,950 miles from Bloomington, Indiana to Mountain View, California (with a detour in Colorado).

Why’d we move? Simple. This is where we belong.

I’m often asked why it’s hard to do a modern web-based startup or do something disruptive in Indiana (or any other non-hub for that matter). I usually have a one word answer: mentality. The majority of people in non-hubs just don’t understand the web, creative destruction, delayed revenue, where things are going, etc. They understand SWOT analysis, life science FDA approval cycles and sales contracts.

We strongly believe that good ideas, and sometimes the best ones, come from outside the Valley. But when it comes down to the mechanics of building a company there is no better place. Or in other words… the best ideas can start outside the Valley but the best products are built here.

You start a company with 10,000 major things stacked against you. These evil things try every day to prevent your success, ranging from marketing conditions to limited resources to ISPs who lock out your shiny new Cisco VOIP phones. Every one of those hurdles you can eliminate is a victory. And the simple fact is that by being here, at the heart of creation and hunger, we’re better able to reach our goal and improve advertising for you and for all.

There are great companies and even better people in the Midwest that we’re sad to move away from. We’ll miss our Midwest friends, but we’re thrilled for the future!

September 4, 2008 | Filed Under Community, Company

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