New Features: CPM Sales and Better Quantity

New from the isocket advertising lab: we now offer sellers the ability to list inventory based on CPM pricing models. This feature was always on our list of things to add and a crucial piece for many of you.

When selecting the CPM option to sell your display ads, you have full control over the CPM rate, quantity of “units” you have available, and if you require a minimum quantity purchase. Screen shot:

CPM is the price of 1,000 ad impressions.  In this example I am selling 100,000 impressions at a $5 CPM, so my price is $5 and quantity is 100.  Because of my personal preference, I am requiring advertisers to purchase in block of 10,000 impressions.  To do this I set the increments to 10. Get it?

You will see a few different items on the socket page if you choose to sell by CPM.  The price is your CPM and not the total cost (as it is with Flat-Rate ad runs).  With Flat-Rate ‘Ad Run Time’ will have the length of time (1 month/2 weeks), but with CPM is will read “Based on CPM”.   Once a portion of the socket is purchased, your ‘Quantity’ will read Remaining/Total.

But… which one should I use? Time or impressions?

It is important to understand when to sell by impressions and when to sell by a length of time.  There is no right or wrong answer – it depends on your inventory and the info behind it, and what makes sense for your buyers.

If your site either has high traffic numbers or a large amount of flow through traffic, CPM is usually better. If your site has a more tightly defined / niche audience or your traffic is very sticky / recurring, then selling in blocks of time might make more sense.

Tagged as: Advertising, Beta, Features, Tips