How to Secure an Advertiser for Your Blog

Here’s a good post on ProBlogger about how bloggers can attract advertisers or “sponsors” to their blog. The take away:

1. Know your product (i.e. the advertising you are selling and your audience).
2. Market yourself.
3. Make it easy for the buyer to buy.
4. Don’t worry about exposing your pricing, inventory, etc.

We added a comment to that post:

1) It’s important to recognize that not everyone can and deserves to generate revenue this way. Direct sales / sponsorships work really well for some types of blogs, and poorly for others.

2) Put yourself in the mindset of selling a product. When you sell ads, you are a merchant delivering a product (your audience) to your customer (your advertiser). Treat it as if it were a box of goods.

3) Make it easier to find and purchase your inventory. Advertisers won’t jump through hoops to buy your $50 125×125 button.

This goes along with a presentation we give about how to make money from blogging.

Happy holidays!