New Feature: Website Metrics Box

A few weeks ago we introduced a new modular Socket page that would allow for custom extensions.  These extensions will give additional information about the advertising opportunity.

The first one out the door is Website Metrics; a website metric mashup using API’s from various ranking and analytic sites.  The Website Metrics extension will show ad buyers info from the web’s most popular ranking services in one box.

You can find thousands of posts discussing if web rankings and page ranks are even of value.  We believe each number by itself is only a piece of the puzzle.  To make a proper decision about a web property or piece of inventory, you need it all: stats, metrics, audience, profiles, ROI analysis, and your gut. When in doubt, more info is always better.

Extensions (could also be called widgets, plugins, etc) will start to play a more important role on the Socket page in the near future.  If you have any additional thoughts or suggestions on extensions that we or you could build, let us know.

Website Metrics:

• Alexa Rank: (alexa.com) Alexa computes traffic rankings by analyzing the web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources.  Alexa comes up with their rankings based upon this data.
• Google PageRank: (google.com) Google assigns a numeric weighting from 0-10 for each web page on the Internet and denotes a site’s importance in the eyes of Google. The PageRank of a particular page is roughly based upon the quantity of inbound links as well as the PageRank of the pages providing the links. 10/10 is the highest ranking.
• Compete Score: (compete.com) Based on the daily web usage of web surfers with the Compete Toolbar installed, Compete calculates and estimates total traffic and rank for nearly every site on the web. They use the data collect to create a score to ranking sites accordingly.
• Technorati Rank: (technorati.com) A Technorati Ranking relates to the number of sources that point to a particular blog relative to other blogs. The more sources referencing a blog, the higher the Technorati ranking. The Technorati Rankings better represent blogs, or high content sites.
• Delicious: (delicious.com) Delicious is a social bookmarking web service for storing, sharing, and discovering web bookmarks.  The number displayed is the number of times the URL has been bookmarked on delicious.com.
• Inbound Links: (yahoo.com) Yahoo inbound links count the number of times other websites link to a particular URL.  The higher the count, the more influential the website.