Creative Outdoor Ads (re-blog)

Today’s post is a re-blog of creative outdoor / captive advertisements from around the web. Not creative as in “gee, that was a funny pun”. Creative as in people stop in the middle of the street to stare for 2 minutes or pose for pictures. Truly creative advertising engages people – that’s the point, right?

Advertising budgets perform best when they are structured like stock portfolios. You should have 5%-10% of your budget in “experimental” ad forms. What’s experimental? If it takes multiple conversations with your CMO to get her approval, then it’s experimental.

Usually when you see a list of creative billboards, the good ones broke the fourth wall. But the best ones go a step further and consider the environment around the ad. Here’s a few of our favorites:

Tagged as: Advertising, creative, out-of-home, outdoor