Improved Socket Creation

In our effort to keep moving from “functional” to “usable”, we just made some significant changes to how sellers can create advertising opportunities / inventory (what we call “sockets”) and make them available for purchase.

One of our challenges is building a system that can represent every major form of advertising. It’s a balance between making one process that is broad enough to cover everything from banners to billboards, yet making it simple and powerful enough so that you can quickly build exactly the type of inventory you want to.

For example, if you are selling a web banner, you shouldn’t have to go through a physical location / geographic step. We’re also working to reduce the number of duplicates, such as demographic info on both your group and socket.

We’ve taken the familiar tabbed form boxes from your dashboard and used them for creating sockets. It’s a 3 or 4 step process, depending on which ad type you sell.

We’ve also limited the types of ad inventory you can create during our private Beta. Yes, we still support all forms and will open the list up in the future,  but we’re focusing on the core ad types for now. You can always select “other” if you’d like.

Tagged as: Beta, socket