Video: What Does Buying A Premium Ad Look Like?

Many new isocket publishers wonder “what does it look like for my advertisers?” – which is a great question to ask, because after all it’s your ad sales experience.

We generally recommend that you don’t create some fake orders to check out the process. It can clutter up your real data, date scheduling, etc.

So instead, we put together a ~4 minute video explaining the full process. It’s also available in the support section. Check it out!

Summary of the flow:

1. Advertiser finds your profile, either via isocket or directly from the website.
2. Checks out the group profile – brand, audience, traffic info and a menu of ad inventory.
3. Places an order for a specific ad package.
4. Seller gets email – “congrats, you sold an ad!” – sees all the order details (who bought it, the creative, etc)
5. Seller approves or rejects the order.
6. If approved, we take care of the painful parts like money and serving.
7. Buyer and seller can see metrics, change creative, and so on.

Tagged as: Advertising, direct sales, Features