System Emails Getting a Big Upgrade
The isocket & BuyAds.com systems generate a lot of email. Notifying a publisher when they have a new order, letting an advertiser know their campaign subscription successfully auto-renewed, letting someone know we paid out their account, etc. It’s over 60 unique emails (trust me, I built every one!)
Until now they’ve been pretty boring “plain text” emails. Bare formatting, links, etc.
In our quest to make direct sales easier and sexier, including the ultimate goal of true “one click orders”, we just revamped all of our emails. This includes swanky new designs and HTML formatting, plus a full audit of all the messaging and functionality. Hopefully they are cleaner and easier to understand what you should do next (like a big fat “Approve this order!” button)
Email is actually a pretty difficult thing to get right. It can be even worse than designing websites for cross browser compatibility. But just like websites, Microsoft is usually the worst offender. For example, emails that look pristine everywhere else look like a horror movie in Window’s Outlook.
So we wanted to give a heads up before it launches, especially since it can be unpredictable in the wild. Check your spam folder, and let us know if they are breaking for you!
Here are some screenshot examples (with fake data). Notice how we’re putting campaign creatives and order approval actions right in the email!