Michael Barrett Invests, Steve Roach and Brady Crandall Join isocket’s Supply Team
After our recent Series A funding, the growth in our business, and all the momentum behind tech for direct ad sales / programmatic direct, our isocket family is growing rapidly. (We’re hiring a bunch – want to come change the ad world with us?)
Michael Barrett, one of the rock stars of ad tech, recently invested in isocket’s Series A round. He has an incredible background in ad tech and the challenges faced in ad sales by premium publishers. Michael was most recently the CRO of Yahoo. Prior to that Michael was the CEO of Admeld, one of the companies who built RTB and the rise of programmatic indirect. After building Admeld into the leading SSP, they were acquired by Google in 2011. In past lives Michael drove revenue and ad sales for Fox Interactive / Myspace, Geocities, AOL, Newsweek, and Disney.
As someone who’s seen first hand that ad tech has largely failed the needs of direct, premium ad sales, we’re thrilled to have Michael’s support! (And if you attended isocket’s closed door “Tech For Direct” NYC round-table in November, you heard it first hand!)
I’m super proud of the quality of our team, and this week it got even stronger with the creation of our “supply” team via the additions of Steve Roach, formerly of Admeld / Google, and Brady Crandall, formerly of Federated Media / Lijit.
Steve Roach, VP Supply
Steve joined Admeld very early. Starting in publisher sales, he helped premium publishers navigate the new world of programmatic selling and SSPs. After rising through the ranks and the Google acquisition, for the last year Steve was leading the publisher monetization sales group at Google, which sells the AdX, AdSense, Admob, Admeld, and DFP products.
Brady Crandall, Publisher Account Manager
Brady joined Lijit, a long tail SSP, to work in publisher sales. After Lijit was purchased by the rep firm Federated Media, Brady moved to San Fracisco and flipped over to the demand side of the business, doing planning and account management for the manual direct sales done by FM. Seeing first hand how much improvement was needed in the direct ad sales process, especially for the “fat middle” of relatively standard media, Brady beat down isocket’s door to join =)
Please join me in welcoming these 3 awesome gentlemen!