Clicky

isocket makes it super easy to buy and sell premium display ads on the web's best sites! Take the publisher tour or purchase an ad campaign in 2 minutes!
September 30, 2011
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Interview With Mike Amerson: How To Get Your iPhone/iPad App The Exposure It Needs With Advertising, Marketing And Promotion

by Ryan Hupfer

Tweet It’s always good to see how different advertisers are spending their budgets and how they see direct banner advertising fit into their overall marketing mix. One advertiser who I’ve had the pleasure of meeting and chatting with over the past couple months, Mike Amerson, is an indie app developer who has some really awesome [...]

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September 28, 2011
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Launching BuyAds Platform With Industry-First Programmatic Direct Sales

by John Ramey
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Tweet isocket exists to make it easier for advertisers and publishers to do business directly with each other. Today is a big step towards solving those problems. We’re building the world’s first true platform for true premium inventory with a major new addition to our service: programmatic direct sales via our BuyAds.com API. Put simply: [...]

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September 19, 2011
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Welcoming A New Teammate and Funding

by John Ramey

Tweet Our small project continues to grow! We’ve had some great wins over the last few months and even though we tried to keep some of them quiet, the cats were sneaking out of the bag… Please welcome our newest teammate and VP Sales, Ben Trenda! Ben joins us from the Rubicon Project, where he was [...]

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September 13, 2011
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AOL Tech Expands On isocket Plus Other Great New Pubs

by Ryan Hupfer

Tweet We’re happy to announce that AOL Tech, the parent group of TechCrunch, is launching additional properties on isocket and buyads.com! As you may recall, the uber popular blog TechCrunch was our very first publisher. When AOL bought TechCrunch about a year ago some people questioned what would happen with isocket – but after successfully [...]

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August 31, 2011
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Taking the Time to Design: The Importance of Optimized and Data-Driven Banner Ad Design

by Ryan Hupfer
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Tweet Each week I see a lot of ad campaigns and a lot of banner ad designs. I guess that’s to be expected considering that we’re in the online advertising business, but I wanted to still throw that out there. I see large advertisers, I see small advertisers and I see pretty much everything in [...]

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August 19, 2011
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Are We Starting A Tech Startup Trend In Burlingame? (or is it just the Pez Museum?)

by Ryan Hupfer
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Tweet Let’s get one thing straight, all of us here at isocket are huge fans of having our office in Burlingame. I mean, what’s not to love? We’re less than 50 yards from the Burlingame Caltrain station, we have plenty of grass to go walk our dogs in and probably the most important reason of [...]

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July 22, 2011
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Extreme Makeover: Order Fulfillment Edition

by Ryan Hupfer

Tweet As many of you already know, direct sales can be pretty complicated. One of the main reasons for this is that orders can come together in several different ways when you’re dealing with advertisers directly. At isocket we recognized this early, which is why we’re commission-free and why we created sales tools that are [...]

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July 14, 2011
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Publishers Should Care More About What Ads Show Up On Their Website (with Apologies to Federated Media)

by John Ramey
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Tweet Your website is your product. You deliver great content and experience, and in exchange people take the time to visit you. Sometimes it’s easy to forget how awesome yet fragile that is. One of the benefits of direct ad sales is knowing exactly who you’re doing business with. Advertisers have the comfort of knowing [...]

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June 30, 2011
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Mashable Joins isocket to Power Direct Ad Sales

by John Ramey
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Tweet I think it’s an appropriate time to use one of my favorite sayings: “We’re as happy as a clam” to share that Mashable, one of the leading social media and tech news sources, just opened up their self-service ad sales on isocket! If you’re into the world of social media and you haven’t somehow heard [...]

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June 15, 2011
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Let’s Make A Deal: Coupon Codes Are Now Live!

by Ryan Hupfer
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Tweet Let’s face it, people love to get a deal and sometimes when you’re selling ads giving a potential advertiser a little bit of a break on your prices can quickly turn them from a window shopper into a buyer. After getting several requests from our publishers and realizing that helping facilitate these types of [...]

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