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January 28, 2010
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Frank Keeps Me Focused and Working Hard

by Ryan Hupfer

This guy never lets me slack off. Talk about micro-management, geez.

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January 27, 2010
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What Will iPad Advertising Look Like? 5 Crazy Ideas That Might Actually Happen.

by Ryan Hupfer

Although we’re spending most of our time building and making our product better (it’s really starting to look good, btw), we still like to keep an eye out for what other people are doing that’s creating a buzz in the tech space. Of course, when it comes to buzz, no one can get Silicon Valley [...]

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January 18, 2010
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Teaming Up To Find Some Web Devs at the HackerDojo Job Fair in Mountain View, CA

by Ryan Hupfer

This past Saturday me and the rest of the isocket crew were up and moving bright and early so that we could head down to the HackerDojo in Mountain View for their Hacker Job Fair. The concept of the this particular job fair was a little different than most of the others that we have [...]

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January 15, 2010
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Getting Our Recruitment On At The Stanford BASES Technology & Entrepreneurship Career Fair

by Ryan Hupfer

As I mentioned yesterday, we’ve put our recruitment efforts into high gear now that we’re ready to get our growth on. Yesterday we packed up and headed off to Stanford for the BASES Technology & Entrepreneurship Career Fair for the day and as a result we met some really solid candidates who could potentially be [...]

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January 14, 2010
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Career Fairs, Hackathons and Meetups, Oh My!

by Ryan Hupfer

One of the most important things that we’re focusing a lot of our time and energy on right now is hiring some world-class developers. When you’re in the stage that we ‘re in right now meeting some devs who want to work on some serious (yet fun) game-changing stuff is the name of the game, [...]

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January 13, 2010
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More Wall Space Means More Whiteboards

by Ryan Hupfer

After moving into our new office space we quickly noticed that there just weren”t enough whiteboards to go around. When you pair up all of the ideas that are popping into our heads with the fact that we now have 50+ feet of wall space (on just one wall), it only made sense for us [...]

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January 7, 2010
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Meet Vinoth Gopinathan, The Newest Member Of The Team

by Ryan Hupfer

About a week ago we added Vinoth Gopinathan to our team as a super-intern, so I thought that it was only appropriate to interview him so that all of you could get to know him a little bit better. One thing that I learned about Vinoth after reading his answers to my questions was that [...]

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January 7, 2010
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Frank Helps Us Solve All Of The Tough Problems

by Ryan Hupfer

If you ever wondered how some of the more serious problems that we face here at isocket get solved, I wanted to give you a little insider information on how it goes down. Basically, when me, John, Zak or anyone else here at isocket find that we’re stuck in a rut and just can’t seem [...]

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December 11, 2009
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What Is Online Ad Retargeting, How Does It Work And Is It Too Creepy?

by Ryan Hupfer

One of the more recent hot topics that has the online advertising community buzzing about is the idea of ad retargeting. Whether you’ve ever noticed or not, you’ve most likely been on the ‘retargeting end’ of one of these behavioral based campaigns, but don’t feel bad, it’s nothing too personal (and it’s only becoming more [...]

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December 7, 2009
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The Discovery Of A Gem In Burlingame Sparks A New isocket Pez Tradition

by Ryan Hupfer

I’m not sure why, but for some reason when John and I saw the Pez Museum as were walking back from lunch last week, it was something that I just couldn’t seem to get out of my head. So much, in fact, that I kept on thinking about ways that we could incorporate the newly [...]

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