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February 18, 2011
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Join us for the POWER UP Your Ad Sales Webinar!

by Ryan Hupfer

Tweet At isocket, we know that doing direct sales can be confusing and frustrating. That’s why we work so hard to build a product that eliminates some of the painful manual parts. But besides building product, we know there are other ways we can help publishers make more money. From talking with our many publishers, [...]

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February 15, 2011
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How To Offer Discounted and Special Priced Ad Inventory With isocket

by Ryan Hupfer
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Tweet Just yesterday one of our newest customers tweeted out this question: First of all, this isn’t the first time that I’ve been asked this question and I’m sure it’s not going to be the last. If there’s one thing that I know about direct ad sales it’s that there’s always room for negotiation – even on isocket. After [...]

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February 10, 2011
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Getting Paid Outside of isocket: It’s Cool, We Don’t Feel Left Out

by Ryan Hupfer
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Tweet When you talk to most advertising companies you’ll quickly lean that they don’t like to give up control of how the money flows through their system. The reasoning behind this is simple — the more that your money goes through their system the more money they make off of the commissions they’re charging you. Advertising companies [...]

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February 2, 2011
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Tim Ferriss’ Blog Joins isocket and Saves Another Hour of Work!

by Ryan Hupfer
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Tweet We’re big fans of Tim Ferriss. His NY Times #1 best selling books The Four Hour Work Week and The Four Hour Body are wildly successful, and his messages about how to “hack” your life for the better have helped a lot of people. He’s also a geek and active in the web community! [...]

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January 25, 2011
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Hiten Shah of KISSmetrics Joins isocket Board

by John Ramey
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Tweet Just how much awesome can you cram into one startup?! We’re excited to announce that Hiten Shah, web entrepreneur and contender for the web’s nicest and smartest person award, has joined isocket’s Board of Directors. Many of you know Hiten because he’s very active in the web community and is the Co-Founder and CEO [...]

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December 1, 2010
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The 4 Ways To Package Up Your Ads On isocket

by Ryan Hupfer

Tweet One of the awesome things about isocket is the flexibility we have when it comes to packaging together ad inventory (which we call ‘Sockets’). We allow for this type of flexibility because we know that there isn’t one right way across the board for all publishers to package up and sell their ads. Currently [...]

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November 30, 2010
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So Why Should You Pay to Use isocket?

by Ryan Hupfer

Tweet As the sales dude at isocket, I hear this a lot: “We’re using AdSense and other ad networks to monetize and the revenues are really low! We want to make more money but we’re not sure how.” Occasionally these publishers are already selling a few direct deals on the side, most of the time they [...]

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November 23, 2010
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Hello World :)

by Chris

Tweet Ryan’s been bugging me about writing a post for the blog to introduce myself, so (after 2 months) I’m doing it.  Without further ado.. Hi.  My name is Chris.  And I’ve been working at isocket for 70 days. More?  If you insist. I’m a California guy, born and raised in the sunny suburbs of [...]

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November 20, 2010
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Jen Does Direct Sales – An SF Ad Publisher Presentation

by Ryan Hupfer

Tweet Jen Does Direct Sales – an SF Ad Publisher Meetup Presentation by isocket View more presentations from isocket rules. I’ve been attending the San Francisco Ad Publisher meetup since I started at isocket in July. For those who don’t know, the meetup brings together folks who are interested in what’s going on in online [...]

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November 17, 2010
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New live chat widget for real-time help and support

by Ryan Hupfer

Tweet Like any other product that wants to become the most awesome thing ever, isocket feels like getting feedback and ‘constructive criticism’ is super important. So important, in fact, that we have had a uservoice page since we’ve had a public page to put it on. Seriously, we even blogged about it (yeah, THAT important). [...]

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